No killer punches in British election

The rise of the SNP is the one exciting element in a hard-to-call contest entering its final days

2nd May, 2015
No  killer punches in British election
David Cameron, British prime minister and leader of the Conservative Party, addresses workers at Asda. Picture: Getty

That campaigns do not matter has become a truism of British politics. Rarely in recent times have the final weeks of an election made a significant difference to the outcome. Even in 1992, it was the economy as much as Neil Kinnock’s inability to convince voters that ensured another Conservative government.

This time around all major parties are pinning their hopes on an 11th hour swing. But with Britain going to the polls on...

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