Saturday February 22, 2020

How the campaign was won - and lost

There was over a year of meticulous planning. Nothing was left to chance. This is the story of how Team Leo won the day and why Coveney, arriving to the game a year late, probably never had a chance

4th June, 2017
A victorious Leo Varadkar takes the podium All pictures: Fergal Phillips

It was called the ‘D-day sequence’ - D for declaration. Leo Varadkar’s campaign manager Eoghan Murphy had written out the names of the TDs, Senators and one MEP backing him and details of how they would declare their support in the opening days of the campaign.

Varadkar’s close counsel John Carroll helped to design the idea which involved agreeing with each supporter how and when they would declare. Murphy maintained the...

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