Building from the ground up: Sinn Féin’s ten-year plan

Gaining more female, older and rural votes will be key to the party’s strategy over the next decade

21st August, 2016
Gerry Adams, seen here with his deputy leader Mary Lou McDonald, is expected to lead Sinn Féin into the next election Picture: RollingNews

When Sinn Féin was trying to build its support in the days of the Celtic Tiger, it was easy to get activists to turn up at branch meetings. It was their only outlet to vent their frustration at the political system.

But now, in the smartphone era, Sinn Féin is finding it more difficult. “So many people think that having a rant on Facebook counts as activism. They feel satisfied and they are...

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