Meet Zoe Boikou, the German powerhouse behind Zoeva: a pared-back beauty brand that’s managed to carve out a niche for itself in an incredibly crowded international market. It recently launched in Ireland (the Arnotts Beauty Hall, to be specific).
I sat down with Zoe to talk all things beauty. First on the agenda? Her perfectly groomed brows, of course. What’s her secret?
“I have two different eyebrow routines,” she says. “The...
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