Zoe Boikou's miracle of German precision

Boikou has created a international beauty business from a standing start. Caroline Foran met her in Dublin to find out how she did it

26th November, 2017
Zoe Boikou, founder of Zoeva: ‘We focus on the individual and timeless beauty of women’

Meet Zoe Boikou, the German powerhouse behind Zoeva: a pared-back beauty brand that’s managed to carve out a niche for itself in an incredibly crowded international market. It recently launched in Ireland (the Arnotts Beauty Hall, to be specific).

I sat down with Zoe to talk all things beauty. First on the agenda? Her perfectly groomed brows, of course. What’s her secret?

“I have two different eyebrow routines,” she says. “The...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

TV review: A peek at how the elites weathered the pandemic

Radio review: Haig’s comfort read taps into history’s wisdom to solve today’s ills

Appetite for Distraction: our pick of home entertainment