What’s in a name?

Beaujolais has had an image problem for a long time

12th June, 2016
Beaujolais is only 12 miles wide, but packs a lot into its slender land area Pic: iStock

As a wine region, Beaujolais has only one real problem, but it’s a fairly big one. Its name, and the image of the wine associated with that name, have been a disaster for Beaujolais, the majority of its winemakers and owners, and above all for wine lovers.

It is, however, only a comparatively recent problem. The underlying strength, diversity and joyous brilliance of the terroir and the people of the Beaujolais region has...

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