Monday December 9, 2019

We ‘grille’ the updated BMW 7 Series

Some won’t like the new look. But if you take the road less travelled it’s still one of the best luxury saloons on the market

28th April, 2019
The BMW 7 Series now has more visual authority than before, all the better to obviously separate it from the 5 Series beneath it in the hierarchy

The most talked about aspect of the updated BMW 7 Series is its front-end design. Specifically, the adoption of a huge new ‘kidney’ radiator grille that certainly gives the range-topping luxury car more presence (as its target buyers requested), but has seemingly attracted more vocal opponents than advocates.

I can confirm that it looks better in real life, where you appreciate the higher bonnet line and more upright ‘air breathers’ aft of the front...

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