Books of business wisdom are in the business of selling a comforting illusion. The world, they implicitly promise, is a story – or, to put it another way, the world can be understood, and hence manipulated. Nudge reality in just the right way, these books suggest, and money will come pouring out. (One of the most popular of these books is actually called Nudge.)
In the sunny uplands of the contemporary business bestseller, the world...
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