Under the influence

Many restaurateurs are being cold called by "social media influencers"

Gillian Nelis

Managing Editor @gnelis
15th September, 2017
2
Gaz Smith took over the long established Michaels in 2016

I suspect it’s safe to say that when Gaz Smith, chef and owner of Michael’s restaurant in Mount Merrion in Dublin, tweeted about his frustration at being targeted by so-called social media ‘influencers’ earlier this week, he didn’t expect it to get quite so much attention.

But Smith’s tweet - “The next ‘influencer to cold call us, in service, offering us social media coverage for €250 a...

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