Saturday July 4, 2020

This study of political emotion hits a nerve

21st October, 2018
Jonah Peretti of Buzzfeed believes that late capitalism depends on us all developing and casting off identities at increased rates GETTY

NON-FICTION: Nervous States: How Feeling Took Over the World, By William Davies, Jonathan Cape, €17.95

A decade before founding BuzzFeed, Jonah Peretti described the difficulty of fostering identities that defy what he termed “the logic of commodification”. Late capitalism, he wrote in a 1996 article in the academic journal Negations, depends on us all developing and casting off identities at increased rates, imagining ourselves anew through consumption.

As Peretti imagined it, the...

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