Sunday February 16, 2020

The sound of science: how consumer ‘mood music’ makes us stay, buy and eat

That casually trendy music that plays in your favourite clothing shop or restaurant is not there by accident: it’s carefully selected, compiled and processed to encourage you to stay and spend

Nadine O’Regan

Arts Editor and Columnist

19th January, 2020
The right music encourages people to shop longer and buy more. Picture: Getty

In the white glare of a high-ceilinged London venue, a man in a yellow bomber jacket drops to his heels and does a spin.

The music blaring from the speakers, positioned in every corner, comes from Beyoncé, singing her hit Crazy in Love. As she delivers the triumphant chorus, another young girl nearby, hair in plaits, breaks spontaneously into a classic dance move from the music video – her arms pushed out, her lips mouthing...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Poor Sad Childless Jen is over. All hail Hot Happy Childfree Jen, in possession of a brand-new Sag award and the undying love of her famous ex

Emer McLysaght | 3 weeks ago

When Peter McGovern heard the CCJ being described as a colosseum, he knew he had succeeded

Rosanna Cooney | 4 weeks ago

The Chinese New Year celebrations begin this Saturday. Here’s your guide to what’s on, what it all means and, most importantly, where to eat the best dumplings

Sarah Taaffe-Maguire | 4 weeks ago