The new natural

How to avoid the vicious cosmetics cycle and look fantastic, with or (almost) without make-up

12th February, 2017
Mastering the natural look is an essential part of any woman’s beauty toolkit

I’ve long been fascinated by the make-up vs natural look debate. On one side are women who champion make-up for its instant transformational power. For them, it’s all positive; cosmetics are about feeling confident, empowered, and, well, different to how you actually look.

At the other end of the spectrum, we have women like Alicia Keys taking a firm stand against make-up, declaring it something women hide behind; an agent harmfully...

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