“The American market is aggressively competitive, but we’re cracking it”

Zoe Jordan is grounded in her approach to life and fashion, writes Elaine Prendeville

18th December, 2016
Zoe Jordan: ‘I try to remain grounded’ Pic: Shutterstock

Zoe Jordan would love to chat, I’m told, but as she is on a girls’ holiday in the Maldives, I may have to wait. I resolve to call when she lands home to London, which happened last Friday. Before the call, I catch up on her time off using Instagram as my guide. An almost blindingly white-sanded beach; a tanned, relaxed Zoe replete in the kind of chic, embroidered cover-up that seems the international jet-set’s...

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