Tuesday September 22, 2020

“The American market is aggressively competitive, but we’re cracking it”

Zoe Jordan is grounded in her approach to life and fashion, writes Elaine Prendeville

18th December, 2016
Zoe Jordan: ‘I try to remain grounded’ Pic: Shutterstock

Zoe Jordan would love to chat, I’m told, but as she is on a girls’ holiday in the Maldives, I may have to wait. I resolve to call when she lands home to London, which happened last Friday. Before the call, I catch up on her time off using Instagram as my guide. An almost blindingly white-sanded beach; a tanned, relaxed Zoe replete in the kind of chic, embroidered cover-up that seems the international jet-set’s...

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