The advent of generation M
Nike has become the latest brand to champion the hijab – and while the move is undoubtedly commercial, it also reflects the recognition of a generation of Muslims who believe faith and modernity go hand in hand, says Catherine Healy
The hijab is trending. From featuring in campaigns by L’Oréal and H&M to the meteoric rise of headscarf-wearing model Halima Aden, traditional Muslim wear has become hot property. High-street giants including Mango, DKNY and Uniqlo each have their own lines, while at the upper end of the market, Dolce & Gabbana now offers a range of embroidered abayas. It was a sign of the times last month when London held its first ever modest fashion...
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