Taking it to the Max: charting today’s hitmakers

Non-fiction; The Song Machine: Inside the Hit Factory; By John Seabrook; Jonathan Cape, €16.50

24th January, 2016
8
Max Martin

“You can have two or three hot singles on an album, or no singles,” Hermansen tells Seabrook. “And that’s the difference between selling five million copies worldwide and launching an 80-date sold-out world tour, and selling 200,000 copies and having no tour. That’s, like, a $20 million difference.”

When it comes to pop music, art matters, but bona fide worldwide hits matter much, much more. As a result, the...

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