Taking a stand for the brand

In this extract from All In, Jamie Heaslip outlines how he leveraged his personal brand during his rugby career

13th October, 2019
Heaslip at the 2015 Rugby World Cup in the Millennium Stadium in CardiffGetty

When I started playing, all some players were interested in was getting a discount at Eden Park when buying clothes, and little bonuses on top of their salary. They were just happy to be on board, viewing their contracts as a means to allow them to do what they wanted to do. They didn’t realise that they were worth more and that they needed to provide a buffer for the future, for when they weren’t...

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