Taking a stand for the brand
In this extract from All In, Jamie Heaslip outlines how he leveraged his personal brand during his rugby career
When I started playing, all some players were interested in was getting a discount at Eden Park when buying clothes, and little bonuses on top of their salary. They were just happy to be on board, viewing their contracts as a means to allow them to do what they wanted to do. They didn’t realise that they were worth more and that they needed to provide a buffer for the future, for when they weren’t...
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