Thursday February 27, 2020

Super new attitude by SuperValu hits the spot

The supermarket chain has taken a spirited approach to updating its wine section

10th July, 2016
Kevin OCallaghan, wine buyer for SuperValu Picture: Marc OSullivan

Despite the fact that Ireland has one of the strongest independent and specialist wine shop sectors in Europe, the cold hard facts are that we still buy around half of our wine in supermarkets and convenience stores.

That’s not to say that we, as consumers, don’t expect a lot more from our supermarkets than we used to. We want traceability, natural production, organics and all manner of other things, whether we’re buying chablis, beer, knitwear...

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