Thursday July 2, 2020

Still standing on ceremony

The ancient confraternity and guild traditions so beloved of our European neighbours could easily be adopted by our own producers

27th November, 2016
The Jurade of Saint-Émilion was founded almost a thousand years ago by King John of England

Across France, Germany and Spain this week, as nearly every week, hardworking, level-headed, entrepreneurial men and women will be donning 14th-century red velvet gowns, resplendent gold and silver sashes and scarves, and of course, flags.

The flag will be of the confraternity, or ancient Jurade, to which they belong; and along with coats of arms, there will be a proud ancient foundation date emblazoned upon their banner. They will then process across the centre of...

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