Squeezing out those misty mountain hops

Having toured the world as a musician, Logan Plant – son of Led Zeppelin legend Robert – set up Beavertown Brewery

Emmet Ryan

Technology Correspondent @emmetjryan
28th August, 2016
12
Logan Plant, founder of the Beavertown brewery in London Pic: Graham Brooks

I f Beavertown beers are on sale in an off-licence or pub, you are going to see them. The British Brewery’s labels leap off shelves and out of fridges with wild designs aimed at arousing interest.

That distinctive look didn’t come easily, with a few attempts at the recipe before finding success close to home.

“I knew what I wanted to do. Initially we worked with a branding company and, looking...

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