Soft power

Dublin cashmere designer Paula Marron is quietly building an empire, thanks to a capsule offering of affordable signature pieces and a talent for social media

24th June, 2018
Soft power
‘Atriona’ two-tone sweater, €215

The last time The Magazine met with Dublin designer Paula Marron, she was sharing images from her autumn/winter cashmere collection, one that centred on neutral tones and classic shapes. For spring/summer, the pared-back aesthetic endures, but this season sees colour become the centrepiece.

Marron, whose Castanea luxury cashmere label is quietly building a dedicated fanbase, says she’s learning on the job. “I had experimented with some premium cotton for this season,” she says,...

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