Rolex: Timepiece of mind

It’s a luxury superbrand and a five-letter status symbol: Ruth O’Connor delves into the rich history of Rolex

27th August, 2017
Oyster Perpetual with full calendar and moon-phase display, 1952, Photo © Phillip’s, Geneva

Did you know that the tiny bubble of glass above the date on the face of a Rolex watch was conceived of in a ‘Eureka’ moment at bathtime by founder Hans Wilsdorf? Or that the five prongs on the Rolex crown represent each of the five letters in the brand name as well as the five digits of the hand?

Such nuggets of information are to be found, alongside in-depth detail about individual...

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