The fashion revolution at Dunnes Stores will not have gone unnoticed. Names like Joanne Hynes, Peter O’Brien and Helen Steele have leased their design cachet to the über-retailer in recent years, resulting in a clothing offer closer in mood to that of a concept store.
The strategy has worked: no longer is Dunnes synonymous with safer, run-of-the-mill collections, with no fewer than nine distinct labels now ready and willing to address individual...
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