Tuesday March 31, 2020

Putting on a good show: The new collection from Dunnes Stores

Instead of trying to create trends, Dunnes Stores’ latest collection is happy to reflect them, writes Elaine Prendeville

1st September, 2019
Ruffle collar dress, €45 (available September 16)

The fashion revolution at Dunnes Stores will not have gone unnoticed. Names like Joanne Hynes, Peter O’Brien and Helen Steele have leased their design cachet to the über-retailer in recent years, resulting in a clothing offer closer in mood to that of a concept store.

The strategy has worked: no longer is Dunnes synonymous with safer, run-of-the-mill collections, with no fewer than nine distinct labels now ready and willing to address individual...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

On International Women’s Day, Dr Caroline West tackles a strangely taboo subject – periods – and looks at why less secrecy and shame, and more chat and education, are better for everybody

Caroline West | 3 weeks ago

Poor Sad Childless Jen is over. All hail Hot Happy Childfree Jen, in possession of a brand-new Sag award and the undying love of her famous ex

Emer McLysaght | 2 months ago

When Peter McGovern heard the CCJ being described as a colosseum, he knew he had succeeded

Rosanna Cooney | 2 months ago