Tuesday December 10, 2019

Pure & simple: Lisa and Michael Bronner's squeaky-clean business model

Ideas currently in vogue around ethical business and saving the planet have been at the core of Dr Bronner’s soap company since its foundation. Lisa and Michael Bronner tell Gillian Nelis how they’ve kept their business model squeaky-clean

9th June, 2019
Lisa and Michael Bronner: ‘We aren’t going to throw a product out there for the sake of a trend’. Fergal Phillips

Lisa Bronner was 19 when her grandfather Emanuel, the founder of what would go on to become a $100 million-plus family business, died. “Many, many questions have come to me about him in the years since,” says the 43-year-old Californian.

Delve even a little into his life story, and it’s not hard to see why. Born Emanuel Heilbronner in 1908, he had emigrated to the US in 1929 after falling out with his parents. They...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Ageism is not okay, whether it’s directed at a younger generation or an older one, as an ‘Ok boomer’-spouting Generation Z should know

Nadine O’Regan | 3 weeks ago

Memories of a rural childhood come flooding back on discovery of a curated Twitter account called Ireland’s Farmers

Emer McLysaght | 3 weeks ago

In a career of highs and lows coaching Ireland and then Wales, Warren Gatland has never shied away from making tough or unpopular decisions. Garry Doyle finds him ready to engage

Garry Doyle | 3 weeks ago