Operation Transformation: it's showtime for Ireland's retailers

Arnotts has gone all out, writes Elaine Prendeville

29th January, 2017
Operation Transformation: it's showtime for Ireland's retailers
Navy and yellow embroidered dress, Three Floor, €320. Shoes by Carvela

Twice a year, breakfast-time becomes considerably more glamorous. This occurs in the weeks when Irish fashion’s major retailers reveal their new season wares. Press, now including relentlessly snapping social influencers, gather from 8am, sharpening pencils while snarfing protein balls. Sixty or so looks and minutes later, it’s all over, and a regular day’s trading can commence.

This is clearly not Milan, and almost everyone knows it – but the...

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