Wednesday June 3, 2020

Oh sister, where art thou? The business of female empowerment

As a reluctant ‘inspiration’, Louise McSharry is often invited to speak at women-centred events. Here, the broadcaster explores the commercialisation of female empowerment and explains why she refuses to buy into it

8th October, 2017
Louise McSharry: ‘Brands who associate themselves with female empowerment stand to gain a lot’ Pic: julian Behal

Ever since I spoke publicly about my experience with cancer at the age of 31, I have been “an inspiration”. It’s not a label I put on myself, but one I cannot avoid. As a result of this, I am regularly asked to speak at events geared towards empowering and inspiring women. It’s a growing sector, and one I enjoy contributing to. As someone who essentially thinks women are the absolute greatest, any opportunity to...

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