Off Message: The trouble with Alexa

Alexa regularly refuses to do what she’s asked, which results in yet another situation where a man is shouting at a woman. Maybe it’s time to just shout stop instead

29th September, 2019

Did you know why Alexa is female? Brace yourselves, because the truth about the voice-activated personal assistant makes for unappealing reading. Alexa is female because people are more used to issuing instructions to women rather than men and to getting help from women.

It’s for similar reasons that the computer assistants created by Apple, Microsoft and Google are also female; the likes of Jeff Bezos have worked hard to disguise their stereotype of female subservience...

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