Sunday January 19, 2020

Off Message - sexed up weather forecast?

The weather forecast used to be a sober, solemn affair: just the facts, no emotive bells and whistles. Does it really need to be sexed up and apocalyptic?

21st January, 2015

When did the weather forecast become so emotive? I believe I remember a time when this was not so. I remember a time when the weather forecast vocabulary was drearily factual. The temperature would range between x and y degrees, some carefully-spoken, besuited person would declare after the news. The chance of precipitation was, say, 40 per cent. Winds would come from an easterly/westerly/ whatever direction, and there might be gusts (or there might not).


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