Environmental issues have always called for poster kids, each reflecting the concerns of the time. In the 1950s it was the symbol of the panda, galvanising an early movement around animal welfare and conservation. Then came depictions of acid rain and nuclear war in the 1960s and 1970s, right up to the 2000s and that memorable Time magazine cover featuring an endangered polar bear adrift on a floating piece of melting ice.
But if there...
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