Sobriety sells. Whatever stereotypes are stubbornly sticking around Irish people’s relationship with drink, the stats don’t lie. We’re drinking less. A whole 25 per cent of the Irish adult population don’t drink alcohol. At all.
There’s a clear non-drinking market that, up until recently, has been ignored. With health in their sights and an aim of inclusivity, organisers and business people are creating alcohol-free festivals, evenings, and now,...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team