Sobriety sells. Whatever stereotypes are stubbornly sticking around Irish people’s relationship with drink, the stats don’t lie. We’re drinking less. A whole 25 per cent of the Irish adult population don’t drink alcohol. At all.
There’s a clear non-drinking market that, up until recently, has been ignored. With health in their sights and an aim of inclusivity, organisers and business people are creating alcohol-free festivals, evenings, and now,...
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