New Mondeo belatedly enters market

It’s a case of better late than never for Ford’s new flagship saloon.

22nd December, 2014
New Mondeo belatedly enters market

Following a much-publicised delay due to the decision to close one production facility in Belgium and switch to another in Valencia in Spain, Ford has finally launched its new Mondeo model in Europe and, just last week, in Ireland.

The timing couldn’t be better, with two of its competitors having just recently launched direct rivals into a market that’s showing steady signs of overall improvement. So the race is now on to win over the...

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