New Corolla consigns its ‘boring’ image to history

The latest Toyota Corolla represents a sea-change in attitude from the Japanese manufacturer – but is it any good? Matt Robinson investigates

24th February, 2019
3

Akio Toyoda, the president of Toyota Motor Corporation and the grandson of the founder of the Japanese car giant, has given his employees one very simple message: no more boring cars.

You see, Toyota, popular as it is as a mass-market brand, nevertheless has a staid image in most corners of the world. This is because it long ago killed off its three most exciting models (the MR2, the Celica and the Supra) and focused...

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