New Corolla consigns its ‘boring’ image to history
The latest Toyota Corolla represents a sea-change in attitude from the Japanese manufacturer – but is it any good? Matt Robinson investigates
Akio Toyoda, the president of Toyota Motor Corporation and the grandson of the founder of the Japanese car giant, has given his employees one very simple message: no more boring cars.
You see, Toyota, popular as it is as a mass-market brand, nevertheless has a staid image in most corners of the world. This is because it long ago killed off its three most exciting models (the MR2, the Celica and the Supra) and focused...
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