In business there is often no better way to gain an advantage over your rivals than beating them in the race to be first, which is precisely what Mitsubishi is hoping will be key to the success of its all-new L200 pick-up. The Japanese firm is no rookie to the segment, as the last model alone sold in excess of 1.3 million units globally, 220,000 of which were sold in Europe where the entire market...
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