Kia Optima has Europe in its sights

Kia has done well with its hatchbacks and crossovers but now it wants to take on the Mondeo and Passat

15th November, 2015
The new Kia Optima gets a fresh new look, and the Korean carmaker has also paid close attention to the quality of the materials used throughout

Kia has performed pretty well in the Irish market when it comes to hatchbacks and crossovers. The company has just introduced an updated version of its cee’d model and there’s a new Sportage crossover coming in the new year.

Add to this the recent announcement of a new flagship showroom under the Joe Duffy Motor Group due to open in Airside Motor Park in Dublin in January and it’s clear what...

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