Wednesday June 3, 2020

Insider Trading: it’s in the bag

21st June, 2015

Goodbye helmet hair, hello three times better protection than conventional cycle helmets. Insider Trading had given up on ways to look cool and be safe when cycling, and then along came Swedish company Hovding and its imaginative safety bags for cyclists. Designed in the shape of a hood, the airbag helmet activates in an accident, covering the head area in an inflatable, shock-absorbing airbag. Sounds kooky, but Hovding is convincing the world that it works....

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Sextech creates a platform for gender equality and diversity in sex education while challenging negative perceptions of how sex and sexuality are presented

Caroline West | 1 week ago

The possibly least ‘normal people’ in the world have watched Normal People, and are now mega-fans – and it’s all very exploding head emoji

Emer McLysaght | 1 week ago

Having traded his Six One News slot for the wireless two years ago, the RTÉ veteran now finds himself presenting Morning Ireland from his home in Portobello – but says the 4am starts are still worth it

Daniel Murray | 3 weeks ago