In with the old: A new book catalogues long-forgotten Irish ephemera

Old Woman’s Way covers, 1960s bikini models, Johnny Logan; it's all in Brand New Retro

Selection of some of the publications collected and collated by Brian McMahon (right) and his family since the 1950s Picture: Clodagh Kilcoyne

Brian McMahon can’t help but laugh at his predicament. Midway through our interview, he has begun looking around his office for his book, Brand New Retro, so he can illustrate a point he’s making, when he realises he no longer has a copy of it to hand. “Someone came into the office yesterday looking for a copy,” he says. “It was the last one I had.”

It’s no wonder even McMahon himself can’t ...