In the summer of 1978, Margaret Thatcher’s PR team showed her what would turn out to be the most famous British political advertisement of all time. Designed by the firm Saatchi & Saatchi, it was a picture of a lengthy dole queue topped off by the simple pun, “Labour isn’t working”.
At first, she was distinctly unimpressed, snorting: “You know perfectly well that you should never have the other side’s...
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