From Rome to the Rhône: Châteauneuf-du-Pape

The region has seen many visitors, including Roman legionnaires, seven popes, two anti-popes and a WWI fighter ace

4th September, 2016
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Châteauneuf-du-Pape is the source of wines greatest story Pic: Getty

Châteauneuf-du-Pape is not just one of the most famous wines in the world, it is one of the most famous product names on the planet, up at the top table with cheddar, Ford, Champagne and Coca-Cola.

Wine features highly among our most recognised products with good reason. It was one of the first products to take its branding, image and name control seriously.

While our ancestors contented themselves with wheat, olives and beef,...

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