Saturday April 4, 2020

Form an orderly Q

Audi’s new Q5 is hardly revelatory, but with the sales it achieves, that’s little wonder

16th October, 2016
The Audi Q5: part of its phenomenal success is down to how it feels and looks inside

Sales: that’s what the car business is all about. Not entertainment, fun, engagement or pleasure, but the cold, hard bottom line that is simply defined by the number of vehicles coming out of a car company’s factories, and, more importantly, how many of them are finding homes.

Sure, a car has to satisfy many criteria above mere transport to achieve those sales, and it’s a competitive marketplace, but the only number...

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