‘What’s unique is that we are a tech brand sitting in the women’s contemporary market.” Grace Gould is on a whirlwind trip to Dublin to talk about Soda, her brand-new store positioned on the second floor of Brown Thomas Grafton Street, surrounded by contemporary women’s fashion labels such as MaxMara, Helmut Lang and Calvin Klein. It’s an interesting development for the store, and for the consumer, as technology becomes a stronger thread of our daily...
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