Tuesday March 31, 2020

For Mazda, the future’s orange

The secret to the Mazda’s success is that it was a simple formula – or, if you are being less charitable, it was simply a case of the Japanese company copying a European idea and doing it better

1st September, 2019
All 3,000 models of the Mazda MX-5 30th Anniversary Edition are finished in eye-catching racing orange

Mazda’s MX-5 is the most successful two-seat sports car in the history of the automotive industry, in terms of sales. Since its launch in 1989, the little roadster has surpassed the one-million mark for global units shifted and the only sports car of any shape or size that has eclipsed it is Porsche’s 911 – a vehicle that has been around for an additional 26 years, and with more seats.

The secret to the...

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