Fast fashion for the long run

Zoe Jordan's keeper collection for SS 2016

24th January, 2016
8
Zoe Jordan designs from her spring and summer 2016 collection

Zoe Jordan, who established her brand in 2012, places high importance on convenience dressing. “The more time I have to get ready, the worse it is,” says the designer. “I end up overthinking it. So I create a little wardrobe for myself that I don’t have to think too hard to get things that go with each other.”

As the daughter of Formula One boss Eddie Jordan, Zoe might have...

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