Fashion's Third Way

Kitri is spearheading a new breed of brands offering high-end design values at affordable prices. Founder Haeni Kim explains her ethos

3rd March, 2019
Odile red wrap dress, €195 at

What is not high, but isn't low? Not exactly fast, but neither is it slow? It's the new breed of fashion, and the Kitri brand is perfectly in tune with the trend.

Once, you had two options: stump up for the expensive designer labels, or go big and go home carrying bags from the high street. Now, a new form of fashion label has arrived, where affordable quality is paired with unusual design, and –...

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