Establishing a sparkling start-up

In Champagne Brimoncourt, Alexandre Cornot has launched a Champagne house that is determined to settle in for the long term

18th June, 2017
Brimoncourt: a new name in Champagne

Deciding to launch a Champagne house from scratch today is the kind of announcement that should probably have your real friends taking you to one side to ask if you have heard of Bollinger, Moët & Chandon, Dom Pérignon, Roederer Cristal, Pommery, Mumm, Charles Heidsieck or Perrier-Jouët, to name just a handful of reasons to run away.

The excuse one might expect a hopeful founder to offer is that...

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