Deciding to launch a Champagne house from scratch today is the kind of announcement that should probably have your real friends taking you to one side to ask if you have heard of Bollinger, Moët & Chandon, Dom Pérignon, Roederer Cristal, Pommery, Mumm, Charles Heidsieck or Perrier-Jouët, to name just a handful of reasons to run away.
The excuse one might expect a hopeful founder to offer is that...
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