Car makers should take a leaf from the Quadrifoglio

From BMW’s M badge to Ford’s ST, many car makers are in danger of diluting the impact of their high performance nameplates

11th June, 2017

I don’t envy the product planning decision makers working for the major car manufacturers. A trend has evolved that has clearly been strongly influenced by marketing departments, where range-topping models are being mimicked in more modest and attainable forms further down the line-up.

This is neatly explained by reference to my test cars last week. First up is the (deep breath) BMW 740Le xDrive M Sport. This is a plug-in petrol-electric version of...

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