Thursday January 23, 2020

Buy it, Gram it, return it

A strange new trend is emerging in fashion retail - the ‘selfie purchase’, later returned to the shop. Conversely, a look at what style seekers are buying and keeping sheds a light on what people want from ‘the shopping experience’ right now

26th August, 2018
6

‘Can I ask why you are returning your purchase?” So goes the well-rehearsed response when we return that ill-conceived impulse buy. What sales assistants might now be asking, however, is: “Did you get many likes from that?”

A recent Barclaycard survey has laid bare one of the most curious Instagram-fuelled trends yet. The survey, conducted by Opinium surveying, found that almost one in ten shoppers in Britain were buying clothes simply...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The Chinese New Year celebrations begin this Saturday. Here’s your guide to what’s on, what it all means and, most importantly, where to eat the best dumplings

Sarah Taaffe-Maguire | 4 days ago

That casually trendy music that plays in your favourite clothing shop or restaurant is not there by accident: it’s carefully selected, compiled and processed to encourage you to stay and spend

Nadine O’Regan | 4 days ago

When Peter McGovern heard the CCJ being described as a colosseum, he knew he had succeeded

Rosanna Cooney | 4 days ago