Ryanair has almost redrawn the map of European wine tourism. Cheap and frequent flights to previously overlooked regional cities at the edges of great wine regions have developed into gateway routes and driven wine tourism from the Languedoc to Sicily and Portugal’s Douro Valley.
One significant classical region, Burgundy, missed out, and remains a low-airfares desert. It has almost completely missed out on the mass wine tourism boost of cheap flights.
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