Book review: Because Internet: Understanding the New Rules of Language by Gretchen McCulloch

Strong words and weak ties: communicating in the digital age

20th October, 2019

NON-FICTION: Because Internet: Understanding the New Rules of Language, by Gretchen McCulloch, Riverhead Books, €16.45

Language is not a fixed thing. Words and phrases come in and out of fashion. New lingo tends to irritate the older generations. Recently, my own inner curmudgeon was provoked when I noticed people saying “You do you”, an irritatingly spunky and ironic way to encourage someone to be themselves. I remember that, back in school, everything was...

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