Thursday January 23, 2020

BMW’s 8 Series gives you some ultimate luxury - your way

The endlessly customiseable jewel in BMW’s crown aims to lift the genre further upmarket than ever before, writes Shane O’ Donoghue

13th October, 2019
The new BMW M8 Coupé: a hefty price tag, but also the jewel in the German carmaker’s crown

Weird as it may sound, it appears that BMW is taking a leaf out of Burger King’s book when it comes to product choice. For four decades, the fast-food franchise’s slogan was “Have it your way” and BMW’s new car strategy certainly appears to be in line with that philosophy. The German giant boasts eight “series”, seven different X models, the Z4 sports car and two BMW ‘i’ vehicles on the price list, with more...

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