BMW’s 8 Series gives you some ultimate luxury - your way
The endlessly customiseable jewel in BMW’s crown aims to lift the genre further upmarket than ever before, writes Shane O’ Donoghue
Weird as it may sound, it appears that BMW is taking a leaf out of Burger King’s book when it comes to product choice. For four decades, the fast-food franchise’s slogan was “Have it your way” and BMW’s new car strategy certainly appears to be in line with that philosophy. The German giant boasts eight “series”, seven different X models, the Z4 sports car and two BMW ‘i’ vehicles on the price list, with more...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
TV review: A peek at how the elites weathered the pandemic
Ireland’s Rich List revealed that online payment moguls John and Patrick Collison are top of the heap, and that Dermot Desmond had a bumpy 2020
Radio review: Haig’s comfort read taps into history’s wisdom to solve today’s ills
Matt Haig, the bestselling author, chatted with Jonathan Healy on Newstalk about mental illness and gratitude