BMW’s 8 Series gives you some ultimate luxury - your way

The endlessly customiseable jewel in BMW’s crown aims to lift the genre further upmarket than ever before, writes Shane O’ Donoghue

13th October, 2019
BMW’s 8 Series gives you some ultimate luxury - your way
The new BMW M8 Coupé: a hefty price tag, but also the jewel in the German carmaker’s crown

Weird as it may sound, it appears that BMW is taking a leaf out of Burger King’s book when it comes to product choice. For four decades, the fast-food franchise’s slogan was “Have it your way” and BMW’s new car strategy certainly appears to be in line with that philosophy. The German giant boasts eight “series”, seven different X models, the Z4 sports car and two BMW ‘i’ vehicles on the price list, with more...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Appetite For Distraction: this week’s home entertainment picks

TV review: Moody Northern thriller reawakens a troubled past

Radio review: National broadcaster shines when it puts children at centre

TV Review: Psychological thriller lurches into realms of the ludicrous