BMW’s 8 Series gives you some ultimate luxury - your way

The endlessly customiseable jewel in BMW’s crown aims to lift the genre further upmarket than ever before, writes Shane O’ Donoghue

13th October, 2019
BMW’s 8 Series gives you some ultimate luxury - your way
The new BMW M8 Coupé: a hefty price tag, but also the jewel in the German carmaker’s crown

Weird as it may sound, it appears that BMW is taking a leaf out of Burger King’s book when it comes to product choice. For four decades, the fast-food franchise’s slogan was “Have it your way” and BMW’s new car strategy certainly appears to be in line with that philosophy. The German giant boasts eight “series”, seven different X models, the Z4 sports car and two BMW ‘i’ vehicles on the price list, with more...

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