When you use numbers instead of model names on your cars, as is BMW’s wont, those numbers take on a lot of significance. The larger the number, the better, right? Buyers understand it without needing an explanation from the marketing department.
Hence BMW’s reinvention of its GT car (previously badged ‘6 Series’) as the 8 Series. That not only signifies the German company’s intention to distance the new model from the old, but...
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