BMW looks forward and back
Company is celebrating its first 100 years in business by trying to predict what will happen in the next 100
On March 7, exactly 100 years to the day since BMW AG was entered into the commercial register, the Bavarian company launched its centenary-year celebrations in Munich. Although proceedings throughout 2016 will include BMW’s rich automotive heritage, there will be clear focus on the future, rolled out under the banner of BMW Group: the next 100 years. Under this theme, BMW revealed the first of four Vision Vehicles, the BMW Vision Next 100 concept car.
In essence, the...
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