Oliver Hughes: an appreciation of the man who changed Irish brewing
The turn of the century wasn’t exactly a blissful period for Irish drinkers. Taps remained sedate, with macro-lagers wholly dominating alongside macro stouts and Smithwicks. The big brand moniker seemed misleading because, at the time, there were only big brands.
A new beer from an established player, such as Breo from Guinness, was a matter of novelty and rarely likely to be a success. If a beer wasn’t a mega-hit, it was irrelevant...
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